WASHINGTON, DC — “Do Not Track Me” legislation introduced in Congress today by Rep. Jackie Speier, D-CA, will let consumers block unwanted tracking of their information online, said the nonprofit Consumer Watchdog at a press conference today with the bill author and consumer and privacy advocates.
The bill authorizes the Federal Trade Commission to enact and enforce regulations that would give consumers a right to block companies from tracking their activities as they use the Internet. The concept is analogous to the popular “Do Not Call” list that prevents advertisers from calling consumers who do not wish to be disturbed by telemarketing.
“Consumers should have the right to choose if their private information – from shoe size, to health concerns, to religious beliefs – is collected, analyzed and profiled by companies tracking activities online. Do Not Track is the simple way for consumers to say ‘no thanks’ to being monitored while they surf the web,” said Carmen Balber, Washington director for Consumer Watchdog.
Rep. Speier’s bill is the first in Congress to explicitly provide for a Do Not Track mechanism.
“Right now much of the online advertising market is based on unauthorized spying on consumers,” said John M. Simpson, director of Consumer Watchdog’s Inside Google Project. “A Do Not Track mechanism would give consumers better control of their information and help restore their confidence in the Internet. That’s a win-win for consumers and business. What kind of lasting business can be built on snooping on your customers?”
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Tags: Bill of Rights, Computer, Congress, Constitution, Internet, Media, News Item, Spyware
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